The III VIVINIKO flagship store opened this September in Jiuguang Department Store right in the heart of Shanghai. The 99 sqm.(1066 sq ft.) retail space located on the third floor has been fully revamped. The new interior, concocted by mattersofseeing interior design team, features light grey wall of diatomite paired with brick-red PVC carpeting. All furnishings are customised, including clumsy-shaped display tables, banana trees made of felt, cozy single sofas, in addition to the anomalous shaped mirrors and unvarnished ceramic vases, all these interior elements reveal a “NICE” approach towards the clients.